In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Forced out in the wake of an internal product war over the future of the companys monetization strategy, Garca Martnez eventually landed at rival Twitter. After stints on Wall Street and as CEO of his own startup, Garca Martnez joined Facebooks nascent advertising team. One of Silicon Valleys most audacious chaos monkeys is Antonio Garca Martnez. Tech entrepreneurs are societys chaos monkeys. Infrastructure engineers use a software version of this chaos monkey to test online services robustness-their ability to survive random failure and correct mistakes before they actually occur. Andrew Ross Sorkin, New York Times Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Clearly there will be people who hate this book - which is probably one of the things that makes it such a great read. The most fun business book I have read this year. Book Synopsis The instant New York Times bestseller, now available in paperback and featuring a new afterword from the author-the insiders guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon Valley Incisive. About the Book The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent expose of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping todays world.-NoveList.

Antonio garcía martínez books